GTM CONSULTING + SALES COACHING

Build a revenue engine that actually moves.

I help ambitious B2B teams turn scattered go-to-market effort into a clear strategy, stronger sellers, and a pipeline they can trust.

Book a working session See how I help

THE WORKSignal → System → Scale

BUILT FOR

Founders

Revenue Leaders

Scaling Sales Teams

HOW I HELP

Less noise.
More traction.

I step into the moments where growth feels harder than it should—and help your team find the next right move.

GTM Strategy

Clarify your ICP, sharpen the offer, and build a focused route to revenue your team can actually execute.

Sales Leadership Coaching

Help Sales Leaders into managers of predictable revenue and high performance sales people.

Pipeline Systems

Create a repeatable operating rhythm for prospecting, qualification, deal reviews, forecasting, and follow-through.

MY APPROACH

Strategy should survive contact with Monday morning.

No shelfware. No off-the-rack playbooks. We work on the real market, real deals, and real conversations in front of your team—then turn what works into a system.

Bring me your hardest problem

Diagnose

Find the friction hiding in your market, motion, and team.

Decide

Make the few high-leverage choices that create focus.

Build

Coach the behavior and install the rhythm that makes it repeatable.

WHAT CHANGES

From heroic effort to a system that compounds.

A sharper, more defensible market position

More qualified pipeline—not just more activity

Stronger discovery and executive conversations

Consistent quantitative and qualitative performance management

Service that delivers revenue and Sales that serves your prospect and customer.

ABOUT

Operator instincts.
Coach's mindset.

I'm Richard Ortega, a GTM advisor and sales coach for teams that are ready to grow with more intention.

I combine commercial strategy with hands-on coaching, so the plan doesn't stop at the leadership meeting. We turn insight into action, build confidence in the field, and create momentum you can see in the numbers.

Start a conversation

START A CONVERSATION

What's the revenue problem you can't afford to carry into next quarter?

Share a little context so we can make the first conversation useful from the start.